E-Commerce Lifecycle & Performance Design
High-impact digital creative and lifecycle systems built for 686. By pairing strategy with conversion-focused design, these campaign and flow assets scaled multi-channel performance and maximized customer lifetime value across web, email, and paid media.
Key Performance Highlights
$1.61M+ Automated Flow Revenue: Built and optimized 24/7 Klaviyo lifecycle flows, led by a Welcome Series that generated over $1.13M at a 52%+ Open Rate.
High-Converting Product Launch Campaigns: Designed seasonal rollout creative that achieved peak Click-Through Rates up to 5.70% (4x industry benchmark) and generated 5,000+ direct site clicks on single launch emails.
Large-Scale Multi-Channel Reach: Managed visual production across 160+ campaign broadcasts sent to 8M+ recipients, driving over 125,000 direct e-commerce site sessions in 12 months with a 48.9% average Open Rate.
High-Intent Re-engagement: Designed high-converting Back-In-Stock and Abandonment templates, achieving a 29.7% Click Rate on restock alerts and capturing over $380k+ in recovered checkout revenue.
