The beginning of this year, 686 wanted to restructure how the look of our lightest pant could be portrayed. Our Featherlight pant needed a re-haul and for months we thought of the best way to execute the campaign and we ended up in Anza Borrego on May 14th, 2024. We camped for the day with the crew using the inspiration we found to build a campaign that would last forever. Enjoy a behind the scenes look of what it took to produce this entire campaign out in the deserts of California
